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Best online bookmakers in Australia
Australians are spoilt for choice when it comes to online bookmakers, with over 80 different options you can choose from. The best online bookmaker sites are generally accessible via mobile, including betting apps, have great daily promotions and specials and are regulated by a state or territory in Australia.
Best online bookmakers for May, 2025 are:
Top online bookmakers 2025
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Top Australian online bookmakers
What is it that distinguishes a great online bookmaker from its competitors? How do you know if a bookie is legal, licensed and safe? Which online bookmakers offer the best odds and all-round service.
Our extensive online bookmakers guide will run you through everything you need to know, including what is available at online bookies, the latest on sign up bonuses and promotions and much more.
The best online bookmakers in Australia have got betting markets on everything from domestic sports and racing events, right through to international fixtures and tournaments.
The top bookmakers online in Australia must be licensed by a state or territory government and abide by all restrictions placed upon them, which includes a ban on free bet offers.
The top online bookmakers will also feature apps, convenient deposit methods and have strong customer service departments. Below we will run you through everything you need to know to successfully bet with the best online bookmakers, including navigating the signup process.
BettingSite.com.au is here to answer the above questions and show you what to look for when selecting the best online bookmaker for you.
The recent boom in online betting means Australians now have myriad options when having a flutter over the Web. Not all bookmakers are equal, however, and there are a special few that provide better odds and all-round customer service than the competition. These, in our opinion, are the very best online bookmakers for Aussie punters right now:
Dean Shannon, the former boss of Ladbrokes, founded Neds in October 2017, and it has been sold several times since, with it now owned by Entain. Neds is one of the most popular online bookmakers in Australia, with their heavy advertising campaign in their early days netting them a significant market share. Neds.com.au AFL and NRL betting offering is outstanding, while their racing coverage mirrors that of market leader and Entain stablemate Ladbrokes. Neds features bookmaker apps for both Android and iOS smartphones and tablets. Boombet.com.au is one of the new players on the block in Australian sports betting, with this company rebranding from Sportsbetting.com.au. Boombet features both racing betting and sports markets, which is no surprise, given their popularity in Australia. Boombet has got same race multis, same game multis and has got betting apps for Android and iOS smartphones and tablets. Boombet’s daily promotions are also outstanding, although they are restricted by what they can offer by their Northern Territory Racing Commission licence.
Bet365.com is one of Britain’s great 21st century success stories. It now ranks among the world’s largest online betting networks, providing services to an appreciative audience in over 200 countries. Football fans will be hard pressed to find a better bet than Bet365, where you can feast on a veritable smorgasbord of soccer betting markets while watching live streams from the UK, Europe, Asia, South America and the United States. Bet365.com.au has also greatly improved their domestic sports coverage, including AFL and NRL. This is definitely a bookmaker you should be a member of if you are based in Australia and enjoy International sports. Bet365’s betting apps have improved in recent years, and now longer have the glitches we were critical of in the past.
The Ladbrokes brand dates all the way back to 1886 when it was first formed in the United Kingdom. After more than a century of success and growth, the bookmaker launched its Australian operation in 2013 and has quickly become a significant player in the industry. The first bookmaker to introduce services like cash-out cards, Ladbrokes has built a reputation on competitive odds, best tote prices on racing and a number of promotions and weekly specials on sporting events all around the globe. Ladbrokes uses its status on the world stage to invest heavily in promotion and advertising in Australia. Ladbrokes, which is now owned by Entain, is arguably the best online bookmaker for the three racing codes in Australia.
PlayUp first surfaced in 2016 as a fantasy sports operator. Three years later, it absorbed the ClassicBet, MadBookie and TopBetta brands to become one of Australia’s most exciting new online bookmakers. By combining traditional wagering on sport and racing with an innovative fantasy betting element, PlayUp can lay claim to being the world’s first and foremost social gambling platform. PlayUp has continued to expand its operations, both inside Australia and outside of the country. Inside Australia, this bookmaker lives at PlayUp.com.au, while our international readers will find them at PlayUp.com.
The Palmer brothers’ bookmaking legacy reaches back more than 30 years to the days when their grandfather, Ted Palmer, was among the most prominent figures in the Sydney betting rings. Having carried on the family trade with trackside shops both in New South Wales and interstate, Andrew and Grant Palmer took their business online in 2013 with the aim of providing a fresh and more balanced approach to the punter-bookie relationship. As it says on the website: “Palmerbet is determined to offer a more youthful, interactive and fairer betting experience for all punters, with a commitment to offer better odds and bigger limits.” In our experiences, particularly betting on horses, Palmerbet provides an outstanding online bookmaker service. They also have bookmaker apps for both Android and iOS smartphones.
Rivalry.com is a new Australian online bookmaker which launched in May, 2022, after cutting its teeth in the Canadian gambling market. Rivalry has got a massive focus on esports, which is a growth area in online betting, and we like that they are offering a point of difference. Rivalry does not offer horse racing wagering but more than makes up for this with a plethora of esports markets. These esports markets put bigger online bookmakers like Sportsbet and the TAB to shame. If there was one criticism of this bookmaker in Australia, it is their betting apps are not accessible here. They also have not really pushed deeply into the Aussie market, despite holding a Northern Territory Racing Commission licence.
Dabble, which launched in 2022, has quickly gained a foothold in the Australian online betting space and has got some nice points of difference, in comparison to other brands. Dabble is a mobile-only bookmaker and can be accessed via Android and iOS smartphones and tablets. The bookmaker has coined itself “Your home of social betting” and the fact that you can link up with mates and share your bets with randoms is also a cool feature. Dabble.com.au is like many Australian bookmakers and has their license from the Northern Territory Racing Commission.
Picklebet may have began it’s online bookmaker journey as an esports specialist, but this promising Australian-owned company has branched out into other areas, including sports and racing. Picklebet has not reinvented the wheel with what they offer, but they do have competitive odds across the board, including key wagering pursuits like AFL and NRL. Picklebet can be accessed via their website or by downloading their well-designed betting apps, which are for Android and Apple phones. Overall, Picklebet is a welcome addition to the Australian betting landscape.
Originating from Europe, Unibet.com.au entered the Australian market in 2012 after acquiring BetChoice. The bookmaker can certainly claim to be one of the biggest in the world, boasting more than 14 million members across 100 countries.
The advantage of its size and reach is Unibet’s ability to offer competitive odds in racing and sport, while its bookie rewards program is among the best in the industry.
The advantage of its size and reach is Unibet’s ability to offer competitive odds in racing and sport, while its bookie rewards program is among the best in the industry.
Betfair offers something a little different to the other online bookmakers out there. That is because it isn’t a bookie per se, but a betting exchange where the punters call the shots.
Customers can take or lay odds on an enormous array of sports betting and racing markets from all over the globe. You can choose from a variety of different prices and pools for the same bet – a luxury not afforded at regular online bookies.
Betfair is the only online betting exchange licensed to operate in Australia, which makes it a must-try for the discerning gambler who wants more options and maximum flexibility.
BlondeBet.com.au may not be the biggest boookmaker in Australia, yet, but with cool branding and some outstanding features, we have quickly warmed to this bookie, backed by the family of popular rails bookie Jeff Pendlebury. Blondebet.com.au has made a concerted effort to offer some unique sports betting options, including the ability to place same game multis on the NBL, NFL and NBA. BlondeBet does not however forget about the bread and butter of Australian betting, which is the three racing codes. Overall BlondeBet is a welcome addition to the online bookmaker scene down under.
Best bookmaker promotions and specials
The top online bookies run dozens of weekly betting promotions to ensure their customers enjoy the best value on the biggest sport and racing markets. These can include cashback specials for AFL and NRL matches, multi insurance for A-League and European soccer, and any number of bonuses, odds boosts and top-price guarantees for major horse racing and greyhound meets.
Some of our favourite online bookmakers for AFL include Ladbrokes and Neds, largely because of their promotions, which include insurance for same game multis. For instance, those who are members, can use the insurance on a three-legged SGM and if they miss one leg, they will receive up to $50 back in bonus bets.
Both online bookmakers run similar promotions on the NRL, which is another massive sports betting event in Australia, particularly in the northern states. Australian online bookmakers will also up their NRL promotions around State of Origin time, with this series one of the most popular to wager on out of any sports events.
Obviously horse racing is also a major attraction for punters, with this sport built around wagering. Australians are lucky in that there are several exemptions surrounding the thoroughbreds and greyhounds, which allow more promos to be offered. These include things like bet insurance, cash back deals and even VIP programs.
You will also find big value deals on marquee events such as the Olympics, FIFA World Cup, Wimbledon, Tour de France and more.
They key to securing online bookmaker promotions is being a member, with it more likely you will be sent out offers via email, with some restrictions surrounding targeting non-customers with offers.
Best horse racing bookmakers
The Australian horse racing industry makes up a huge percentage of all betting that takes place. While the Melbourne and Sydney racing scenes are regarded as the cream of the racing down under, every state in Australia has vibrant racing industries.
Traditionally all horse racing bets were placed via on-course bookies or via the various Totes across Australia, which have largely been a monopoly for Tabcorp and Tatts, who are now a merged entity, making even bigger betting pools.
This merger came about because of their market share being eroded by the gluttony of online bookmakers that are licensed to take bets on Australian horse racing.
This has stepped up another notch in 2024, with the TAB announcing that many horse tracks will no longer have on-course TAB facilities, which is often the only way to place a bet with cash. This means TAB is expected to put more interest into their digital arm, under the stewardship of new CEO Gillon McLachlan.
- What is the best online bookmaker for horse racing?
It’s really hard to look past Ladbrokes in Australia, although Boombet and Neds both provide sensational services to both seasoned and novice punters. - Which bookmaker has the best odds for horse racing?
This largely comes down to each individual race, rather than being able to determine which has the best odds in a sweeping statement. Use odds comparison services and hold multiple accounts to get the best racing odds. - What bonuses and promotions are available on horse racing?
Because of laws in NSW, BettingSite.com.au chooses not to promote bonuses and promotions on this website. Read Horsebetting.com.au for more information about bonuses. - What are the biggest races in Australia?
The obvious one is the Melbourne Cup, but the entire Melbourne Spring Carnival is hard to top. The Championships in Sydney and the Magic Millions on the Gold Coast are other massive carnivals.
HORSE RACING GUIDES
- Horse racing betting in Australia
- Horse racing bet types
- How to watch Australian racing
- Melbourne Cup guide
- The Championships guide
- Group racing in Australia
Best AFL bookmakers
The AFL is the centrepiece of sports betting in the southern states of Australia, running from March through to the last Saturday in September every year.
With 10 teams in Victoria and two in each of Western Australia, NSW, South Australia and Queensland, the AFL has successfully expanded right across the country and the punters have followed.
The Australian Football League has approved a number of licensing bodies to allow their operators to take bets on this competition, and have struck deals with many major bookmakers which sees them take a share of the revenue generated.
Major fixtures on the AFL calendar that draw increased betting interest include the finals series, grand final and blockbuster matches such as the annual ANZAC Day clash between Collingwood and Essendon, the WA Derby featuring West Coast and Fremantle, and the Showdown grudge matches between Adelaide and Port Adelaide.
Collingwood is the reigning AFL champions, having beaten Brisbane Lions in the 2023 decider.
- What is the best bookmaker for AFL?
We get asked this question a lot, but for us it’s clear that Neds and Ladbrokes, courtesy of their huge array of markets, sit clearly at the top of the tree. Having said this they don’t always have the best odds. If you are serious about turning a profit betting on Aussie Rules it’s smart to hold multiple bookie accounts. Some new ones worth checking out include Boombet.com.au, Picklebet and MarantelliBet - What bookie has best AFL odds?
Again this will come down to individual matches, but you will generally find only small fluctuations across the different online bookmakers in Australia. Some bookmakers have things like enhanced or inflated odds, where you choose a game to make the odds more in your favour. If we HAD to pick the best online bookmaker for AFL odds, we would run with Neds Australia.
AFL BETTING GUIDES
- AFL betting sites
- How to watch AFL live
- Brownlow Medal betting
- AFL Grand Final betting
- AFL Rising Star
- How to bet on the AFLW
Best NRL bookmaker sites
The National Rugby League competition is arguably the most hard-fought league competition in the world, with it running during the winter months in Australia.
While the AFL dominates in the southern states, the NRL rules in the upper reaches of east coast, with Sydney and Brisbane the twin centres of all things rugby league.
Betting on individual NRL matches is highly possible, with hundreds of markets launched on gameday, or when the teams are named, which is usually a few days before kickoff.
There are also NRL markets all year round, which can include things like a market for ladder leader at the end of the home and away season, premiership winner and even on individual awards like the Dally M Medal (league best and fairest) and the Clive Churchill Medal (best on ground in the grand final).
- What is the best bookmaker for NRL?
Ladbrokes and PlayUp both have outstanding products for NRL betting and a huge slice of the market share in NSW and QLD. Although almost all Australian online bookmakers cover the NRL exceptionally well. - What bookmaker has the best odds for NRL?
Again this comes down to the individual market you are looking for at a bookmaker. There is often a few percentage points difference between bookmakers markets which can make all the difference in the long run when wagering on the NRL.
NRL BETTING GUIDES
- NRL betting sites
- How to watch NRL live
- Dally M Medal betting
- NRL Grand Final betting
- State of Origin betting
- Top 10 NRL players of all-time
Other major sports at Australian online bookmakers
Australians truly are spoilt for choice when it comes to betting with online bookmakers, with our regulated industry among the most advanced in the world. This means we can bet on everything from the latest reality television series from right around the world, to the various domestic and international sporting leagues.
The A-League is the no.1 soccer league in Australia and features many household names, including a host of star imports from overseas. In terms of betting, all of the bigger Aussie online bookmakers do take bets on this competition, with Neds, Ladbrokes, Unibet and Bet365, through their strong ties to Europe, all featuring a first class betting experience.
Competitions like the Super Rugby, which Australia has five teams in, also draw extensive betting interest, not just down under, but in New Zealand, South Africa, Japan and the United Kingdom, where there are teams based. All of the best regulated bookies will feature markets on this competition.
It would also be remiss not to mention the NBL and basketball betting at Aussies bookmakers. For starters the NBL is the national competition, which does get some betting interest. However it’s the NBA which has truly captured the Aussie public’s imagination, with Melbourne’s own Ben Simmons among the best players in the world.
Australians fascination with betting on US sports does not finish at basketball, with online bookmakers reporting increased interest in the NFL, MLB and NHL. All of these sports get significant coverage on Australian pay-TV channels.
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Read our guides to betting on sports at Australian online bookmakers:
SPORTS BETTING GUIDES
- Soccer
- Baseball betting
- American football
- Basketball
- Tennis
- Golf
- Rugby union
- eSports
- Surfing
- Cricket
- Netball
- Mixed martial arts
- Greyhound racing
Legal online bookmakers in Australia
The two defining differences when choosing an online bookmaker to wager with in Australia, are whether they are based here, or they are based offshore. You should always choose the former option if you want to stay within the confines of the law.
Australian states all have different Liquor and Gaming or Racing and Wagering departments which regulate gambling in their jurisdiction, which has provided plenty of problems for both the Government, hell-bent on taxing the industry, and online bookmakers, who are finding it increasingly hard to make a profit after the introduction of the Point of Consumption bookmakers tax being slowly rolled out right across Australia.
The majority of Australia’s online betting sites are licensed in the Northern Territory, although some hold multiple licenses. Ladbrokes, Neds and Bet365 are all regulated by the Northern Territory Government, while Palmerbet holds gambling licenses in the Palmer brothers’ home state of New South Wales.
If a real money bookmaker site isn’t registered with an Australian state or territory, it isn’t worth the risk. To find out more about online bookmakers and their legal obligations in your state read our guides.
STATE BOOKMAKER GUIDES
- New South Wales
- Victoria
- South Australia
- Northern Territory
- Western Australia
- Australian Capital Territory
- Queensland
- Tasmania
Deposit methods at Aussie online bookmakers
There’s no point joining an online bookmaker if it doesn’t offer a selection of convenient and secure online payment solutions. The best Australian bookmakers, such as those we endorse at BettingSite.com.au, support a number of trusted methods for making instant deposits and fast withdrawals in AUD currency:
All real money transactions at our bookmaker sites are safeguarded by certified SSL (Secure Socket Layer) digital encryptions, which means your cash and identity are protected by bank-standard safety measures. Processing times may vary depending on which payment option you choose, so check the bookmaker’s FAQ section for more details.
LIST OF DEPOSIT METHODS
Instant Deposit Methods
- Credit Card
- Debit Card
- POLi
- Paypal
- Visa
- Apple Pay
- Google Pay
- PaySafeCard
- Visa Checkout
- Skrill
- Bet365 Visa
- Mastercard
- Neteller
- Flexepin
- Pay ID
- Cash Top Up
Non-instant deposit methods
- BPAY
- Bank Transfer / Bank Wire
- Fast Bank Transfer
- Cheque
Mobile betting apps for iOS and Android
The advent and ongoing advancement of mobile betting technology has made it easier than ever for Australian punters to make real money wagers on the go. Australia truly has some of the top sports betting apps in the world.
Each of our approved online sports bookmakers has fully integrated iOS apps for Apple iPhone and iPad betting, available for free download at the App Store. If you use smart device that runs on open-source software, you can get the Android app directly from the bookie by tapping the links below:
You don’t need an app to have a flutter on your smartphone or tablet device, as all of our trusted mobile betting sites have sophisticated HTML5 browser platforms optimised for all major operating systems. If you are a BlackBerry or Windows Phone user and want the convenience of a one-touch application, you can make a Web app in a jiffy by visiting any of the mobile bookie websites above and selecting ‘Add to Home Screen’ from your in-browser settings.
New Australian online bookmakers
Australia has one of the most advanced betting landscapes in the world, with new betting sites constantly being launched. The following online bookmakers are the newest on the scene down under.
- October 2019, PlayUp.com.au:
Most online bookmakers are much of a muchness in essence, if not always in quality. PlayUp is different gravy, however, as it combines traditional sports betting and racing products with a fantasy gaming element not seen before. If that sounds a bit gimmicky, fear not, because classic punting is PlayUp’s bread and butter. Best of all, these guys are 100% Australian owned and operated. - August 2018, BetEasy.com.au:
The Australian online bookmaking scene has undergone something of a solidification in recent times, with global gambling giant Pokerstars buying both Crownbet and William Hill in Australia, merging them under a new entity BetEasy.com.au. Boss Matthew Tripp wanted to use the SportingBet.com.au brand, but was stopped in the courts by Sportsbet, who claimed copyright infringement. Aussies will be familiar with BetEasy because before their merger with Crown Resorts and branding as Crownbet, the company used this name. - October 2017, Neds.com.au:
Former Ladbrokes boss Dean Shannon launches his new project, Neds.com.au, with a huge budget advertising campaign kicking off proceedings just in time for the 2017 Melbourne Cup. Under 12 months later Shannon was to sell the brand to Ladbrokes, making a sizeable profit and further enhancing his reputation as a man with a midas touch in the gambling industry. Neds still operates independently to Ladbrokes and has a big sports betting and racing following. - November 2015, BlueBet.com.au:
Legendary Aussie bookie Michael Sullivan launches a new brand in Australia aimed at taking on the biggest of the punters. The bookie only features horse racing and has not really become a mainstream bookie, but many of the biggest whales in Australia do hold an account there, as they look to get one up on the former Sportingbet boss.
Bookmaker customer service and support
The big difference between the best bookies and the rest is how they treat their customers. The leading Australian betting sites have built their reputations on providing punters with outstanding service 24 hours a day, seven days a week, all year round. Whether you are troubleshooting a technical issue, or you want to request a bet market that isn’t listed, you should be able to get in touch with friendly and professionally trained support staff day and night via live chat, toll-free telephone, or email.
Top online bookmakers overseas
While Australian can not sign up at these top online bookmakers, they are some of the best available to our international readers. The top International online bookmakers are generally based in places like the United Kingdom, Malta or even Gibraltar, with literally hundreds of bookies operating in these places.
The best bookmakers online based overseas generally have some features that you won’t find at the top Australian bookies, including live betting, sign up bonuses, free bet offers and some outstanding promotions. Aussies cannot sign up at these online bookmakers because they do not hold a license in this country.
The top online bookmakers we promote to our overseas readers include:
- 888Sport: One of the biggest online gambling brands in the world, 888Sport offers betting on sports, horse racing and various other novelty markets. 888Sport has a great bookmaker app available to both Android and iOS users, with it available to download in countries like the UK, NZ and much of Europe. 888Sport has even pushed into many states in the USA, which is no surprise given their status as one of the best bookmaker sites in the world. 888Sport review.
- Betway: Another online bookmaker with a huge presence is Betway, with this brand exceptionally popular right across Europe, in the UK and even in Canada. Betway.com features an in-depth esports section, has great odds for football and features some great bonus offers in certain jurisdictions. Betway review.
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Recommended!
Take It To The Neds Level
Home of the Neds Toolbox
18+ Gamble Responsibly Full terms
Punters Prefer Blondes
It's a fact, Blondes have more fun
18+ Gamble Responsibly. THINK. IS THIS A BET YOU REALLY WANT TO PLACE?.
Say Hey to the social bet!
You Better Believe It
18+ Gamble Responsibly. THINK. IS THIS A BET YOU REALLY WANT TO PLACE?. Full terms.
Next Gen Betting
Top 4 Betting. Extra Place. Every Race.
18+ Gamble Responsibly. What are you really gambling with?
It Pays To Play
New online bookmaker
18+ Gamble Responsibly
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