What is it that distinguishes a great bookmaker from its competitors? How do you know if a betting site is legal, licensed and safe? Which operators offer the best odds and all-round service? BettingSite.com.au is here to answer those questions and show you what to look for when choosing an online bookie.
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Top Australian betting sites
The recent boom in online betting means Australians now have myriad options when having a flutter over the Web. Not all bookmakers are equal, however, and there are a special few that provide better odds and all-round customer service than the competition. These, in our opinion, are the very best betting sites for Aussie punters in 2018:
Dean Shannon, the former boss of Ladbrokes, founded this young Australian-owned and operated betting site in October 2017, after rumours had been swirling for months about a pending launch. Many of the team at Neds are also from Ladbrokes and from the outset you can tell the site is run by pros; it is easy to move around and place bet on both their desktop and mobile sites. Unlike other young operators in Australia they have also immediately launched both iOS and Android Apps for their product. It is licensed in the Northern Territory, while it also clearly states that South Australians will be dealt with in that state. Overall it looks like Neds is going to be a winner.
After buying CrownBet and WilliamHill, the Star Group consolidated their purchases by combining its investment under the BetEasy banner. After originally creating BetEasy in 2015, former Sportsbet genius Matt Tripp is still running the show. The BetEasy interface for desktop and laptop is easy on the eye and even easier to use, as are the bookie’s dedicated betting apps for smartphone and tablet devices. Punters can explore an enormous range of sports and racing markets via intuitive menus and quick links, while the odds and bet specials on offer are consistently among the best in the business. BetEasy is the official AFL wagering partner and offers live streaming of all matches for the 2018 Premiership season.
Owned by Irish betting giant Paddy Power since 2010, Sportsbet.com.au is Australia’s most recognisable Internet bookmaker. It has helped pioneer the mobile betting boom with innovative app features such as the Multi Builder – a special betting interface for Android and iPhone that makes it easier than ever for punters to combine several different sporting events into one mega multi. Besides the near-infinite spread of sport and racing bets on display, Sportsbet is also a trend-setter in novelty markets for current affairs, entertainment, music, politics and more.
The Ladbrokes brand dates all the way back to 1886 when it was first formed in the United Kingdom. After more than a century of success and growth, the bookmaker launched its Australian operation in 2013 and has quickly become a significant player in the industry. The first bookmaker to introduce services like cash-out cards, Ladbrokes has built a reputation on competitive odds, best tote prices on racing and a number of promotions and weekly specials on sporting events all around the globe. Ladbrokes uses its status on the world stage to invest heavily in promotion and advertising in Australia and offers punters a popular ‘perfect round’ betting option, on which you can compete against other punters for big pools and jackpot cash.
It was a long time coming, but British bookie William Hill finally launched its own Aussie brand in 2015 after taking over Centrebet, Sportingbet and TomWaterhouse.com. It has instantly become a major player on the Australian betting scene, offering a broad range of products and services for desktop, smartphone and tablet. Few can compete with Hills when it comes to weekly racing specials and sports bonuses, which includes year-round $50 multi insurance across all sports with a winnings boost up to 40 per cent.
The Palmer brothers’ bookmaking legacy reaches back more than 30 years to the days when their grandfather, Ted Palmer, was among the most prominent figures in the Sydney betting rings. Having carried on the family trade with trackside shops both in New South Wales and interstate, Andrew and Grant Palmer took their business online in 2013 with the aim of providing a fresh and more balanced approach to the punter-bookie relationship. As it says on the website: “Palmerbet is determined to offer a more youthful, interactive and fairer betting experience for all punters, with a commitment to offer better odds and bigger limits.”
Bet365.com is one of Britain’s great 21st century success stories. It now ranks among the world’s largest online betting networks, providing services to an appreciative audience of millions. Football fans will be hard pressed to find a better bet than Bet365, where you can feast on a veritable smorgasbord of soccer betting markets while watching live streams from the UK, Europe, Asia, South America and the United States. This is definitely a bookmaker you should be a member of if you are based in Australia and enjoy International sports.
Originating from Europe, Unibet.com.au entered the Australian market in 2012 after acquiring BetChoice. The bookmaker can certainly claim to be one of the biggest in the world, boasting more than 14 million members across 100 countries.
The advantage of its size and reach is Unibet’s ability to offer competitive odds in racing and sport, while its bookie rewards program is among the best in the industry.
TopBetta has established itself as a respectable brand in Australia since being formed in 2010. The company used to be licensed by Norfolk Island but Australian authorities stripped them of the right in 2016. This forced Topbetta to become licensed in the Northern Territory, which is the same top-of-the-line licensing companies like Sportsbet and BetEasy have.
The thing that makes TopBetta different is the betting tournaments they host. This means you can buy into a variety of tournaments and be given a set amount of funds to bet with. You then place your bets and the winner, or leaders, are given the pool that accumulated through entries. Topbetta also has competitive sport and racing odds with strong promotions surrounding the big events in Australia. They also made a splash with their Global Tote Product which launched in 2016.
MadBookie.com.au markets itself as the bookmaker created and run by normal Aussie blokes – just like you. A new player on the Australian bookmaker scene, MadBookie sets itself apart from the competition with its unique player prop markets – a fun and interactive betting service. Established in Melbourne, MadBookie still provides all the every day markets for racing and sport both domestically and abroad and offers members ‘mad lays’ every week – which guarantee odds above market value on featured events every week.
Customers can take or lay odds on an enormous array of sports betting and racing markets from all over the globe. You can choose from a variety of different prices and pools for the same bet – a luxury not afforded at regular online bookies.
Betfair is the only online betting exchange licensed to operate in Australia, which makes it a must-try for the discerning gambler who wants more options and maximum flexibility.
Best bookmaker promotions and specials
The top online bookies run dozens of weekly betting promotions to ensure their customers enjoy the best value on the biggest sport and racing markets. These can include cashback specials for AFL and NRL matches, multi insurance for A-League and European soccer, and any number of bonuses, boosts and top-price guarantees for major horse racing and greyhound meets. You will also find big value deals on marquee events such as the Olympics, the FIFA World Cup, the US Masters, Wimbledon, Tour de France and more.
Better still, Aussie punters can score hundreds of dollars in bonus bets and other rewards simply by creating a new account at one of our recommended betting sites. For example: if you sign up at BetEasy.com.au today, the bookie will match your first deposit with a free bet up to $500. Check the fine print and make sure you are eligible for such deals beforehand, however, as welcome bonuses of this kind are not permitted in certain states.
Mobile betting apps for iOS and Android
The advent and ongoing advancement of mobile betting technology has made it easier than ever for Australian punters to make real money wagers on the go. Each of our approved online sports bookies has fully integrated iOS apps for Apple iPhone and iPad betting, available for free download at the App Store. If you use a Samsung, Sony, Motorola, LG, HTC, or any other smart device that runs on open-source software, you can get the Android app directly from the bookie by tapping the links below:
You don’t need an app to have a flutter on your smartphone or tablet device, as all of our trusted mobile betting sites have sophisticated HTML5 browser platforms optimised for all major operating systems. If you are a BlackBerry or Windows Phone user and want the convenience of a one-touch application, you can make a Web app in a jiffy by visiting any of the mobile bookie websites above and selecting ‘Add to Home Screen’ from your in-browser settings.
Safe online banking for deposits and withdrawals
There’s no point joining an Internet bookie if it doesn’t offer a selection of convenient and secure online payment solutions. The best Australian bookmakers, such as those we endorse at BettingSite.com.au, support a number of trusted methods for making instant deposits and fast withdrawals in AUD currency:
Credit cards – MasterCard, Visa and all major operators
Debit cards – Maestro, Visa Debit
Instant online banking – iDebit, POLi
Prepaid cash cards – EntroPay, Paysafecard
Standard banking – Bank cheque, direct bank transfer, money wire
All real money transactions at our top-ranked sites are safeguarded by certified SSL (Secure Socket Layer) digital encryptions, which means your cash and identity are protected by bank-standard safety measures. Processing times may vary depending on which payment option you choose, so check the bookmaker’s FAQ section for more details.
Sport and racing markets
The top Australian betting sites feature dozens upon dozens of different sport and racing categories, including:
- Horse racing
- Greyhound racing
- Harness racing
- Australian football
- Rugby league
- Rugby union
- American football
- Gaelic football
- Table tennis
- Lawn bowls
- Mixed martial arts
- Ice hockey
- Motor sports
- Cross country skiing
- Beach volleyball
Licensed and regulated bookies
If you want to rest assured that everything is 100 per cent legal and above board, only take your business to bookmakers that are fully licensed to operate within Australia. BetEasy, Sportsbet, William Hill, Bet365 and Luxbet are all regulated by the Northern Territory Government, while Palmerbet holds gambling licenses in the Palmer brothers’ home state of New South Wales. If a real money bookmaker site isn’t registered with an Australian state or territory, it isn’t worth the risk.
Customer service and support
The big difference between the best bookies and the rest is how they treat their customers. The leading Australian betting sites have built their reputations on providing punters with outstanding service 24 hours a day, seven days a week, all year round. Whether you are troubleshooting a technical issue, or you want to request a bet market that isn’t listed, you should be able to get in touch with friendly and professionally trained support staff day and night via live chat, toll-free telephone, or email.