Australia's best betting sites review

William Hill no longer operates a licensed bookmaker in Australia. The brand was absorbed by CrownBet, which now runs under the BetEasy banner. Read our BetEasy review here.


William Hill was established in 1934 in the UK during a time when gambling was illegal in Britain. From unscrupulous, rebellious beginnings, the bookmaker grew to be one of the biggest gambling companies on the globe.

Always keeping its famous name during its inception, William Hill has changed ownership a number of times. Sears Holdings was the first buyer back in 1971, before Grand Metropolitan bought its way in in 1988. In 1997, Japanese company Nomura swooped in and after a couple of more big sales, the company was floated on the London Stock Exchange in 2002.

William Hill is a relatively new player in the Australian market, buying its way in after taking over Aussie bookmakers Sportingbet, Centrebet and Tom Waterhouse, then securing them under the one unifying banner in 2015.

Online desktop betting interface

The William Hill home page uses a dark blue with a splash of yellow to provide a clean, clear and easy-on-the-eye browsing experience.

Whether its racing, sport or novelties you’re looking to bet on, has all the important markets featuring prominently in easy-to-find areas in the top left and top-middle banners.

To begin betting, you’ll need to sign up – a quick and easy process. Simply click the ‘Get started’ icon in the top right hand corner of the page. If you already have an account, ‘log in’ is right next to it and there are also options for ‘chat live’ and ‘Help’, in case you need further information.

On the top left there is a search magnifying glass that you can use to find other markets or access your personal account details. William Hill has a menu running across the top with the popular sports of the time, and a drop down at the end of it on the right hand side that shows all the sports.

Mobile and tablet applications

It is very easy to get mobile with William Hill so you can bet on the go, with a mobile app for both iOS and Android devices. Registration is very easy, with a one time log in a feature, so you’re not mucking around every time you want to get a bet on – time is of the essence.

You’ll get exclusive tips and previews from the bookie’s bloggers through the app and the user friendly interface puts every thing a punter needs at their fingertips. Every market on the desktop site is available on mobile.

Planet Lottery – Lottoland powered online lotto

For punters looking for something a little bit different, William Hill offers the chance to bet on lotteries. Known as Planet Lottery, punters can bet on the outcome of Australian, European and American lotteries instead of participating in them.

Powered by Lottoland, players pick numbers the same way they would in a standard lottery, and then make the bet that these numbers will be drawn.

Prize money under $100,000 will be credited to the player’s William Hill account and anything above the $100k mark will result in a William Hill representative contacting the player to organise payment.

Secure banking (deposits and withdrawals) from any platform

Like any good bookmaker, William Hill offers a wide variety of ways to get money into and out of your betting account. All the popular, trusted global methods are there, as well as its own debit card product, which is exclusive to its customers. The methods for depositing and withdrawing money from your William Hill account are as follows:

Other deposit options

Visa, William Hill Card, debit card

If you need further information on these methods, each is explained in detail on the website.

With the William Hill card, it acts like a debit card. Apply for the card, which will be sent in the mail for you to activate. Once that’s done, you can transfer your winnings from your account to your William Hill card and either spend the cash or withdraw it from any ATM where EFTPOS is accepted.

William Hill customer services

Here’s how to get help from William Hill:

Racing Betting Line – 1800 238 005

Sports Betting Line – 1800 239 001

Customer Service – 1800 007 238

Email[email protected]

Live Chat – Accessed on the site

Bookmaker licensing and regulations

William Hill Australia is operated by William Hill Australia Wagering Pty Ltd registered in Australia. William Hill Australia is licensed in the Northern Territory, Australia by the Northern Territory Government to accept bets by telephone and the Internet on Racing, Sport and Entertainment.

William Hill – PO Box 700, Parap, NT Australia, 0804