Neds Australia owned by London based bookies Ladbrokes is the newest of the Australian betting sites.Sign up
Neds Australia might only be a few years old, but it already has a firm foothold as one of the best betting sites down under. This Neds review will give you a comprehensive overview of the operations of Neds.com.au plus its betting and racing products. Our Neds review is unbiased and will cover the entire operations of the fledgling sports betting company, which has already had significant involvement in the bookmaker merry-go-round in Australia.
Founded by former Ladbrokes CEO, Dean Shannon, Neds was launched in October of 2017, just in time for that year’s Melbourne Cup. Since then, the company has already changed hands with Ladbrokes Australia’s parent company, GVC Holding, buying it for $68 million. Continue reading our Neds review to learn everything you never knew you need to know about this Australian bookmaker.
Neds sign up bonus offers
Australians can no longer claim the Neds bonus after changes were introduced to Australian law, which officially banned the bonus bet.
Previously BettingSite.com.au readers could use the Neds promo code: GETON500
What promotions can I claim at Neds? It is illegal, under the NGF, to offer incentives to open new accounts at Australian betting sites, this however does not stop bookies from giving you real cash after you have opened an account. Generally there will be daily promos surrounding the three main racing codes in Australia and the bigger sporting competition like the AFL, NRL and A-League. You can read more about the Neds code here.
Can I claim a bet bonus outside Australia? BettingSite.com.au has asked Neds on multiple occasions whether you can still claim the Neds bonus if you are overseas, but we are yet to receive a response.
Neds Toolbox review & other features
There are a few other features you can utilise at Neds to help your bet slip go further, including ways to give yourself better odds on selected racing and sports events and one of the cleverest multi building tools available to Aussies. Generally Neds betting features will be found in their “Toolbox” which is basically a pretty name for their legal bonus offers.
Neds Bet Boost
You can add the Bet Boost feature to your stake, for no extra cost, to increase your winnings. All you need to do is click to activate the ‘Neds Bet Boost’ via your account and then select it on your bet slip and you could see a greater return than expected. You can deactivate the feature under your account settings, too.
Neds Multi Builder
Neds also makes it easier for punters who enjoy multis. You can build your betting slip the way you like – it’s even easy to do on your smartphone or tablet – with Neds Multi Builder.
Neds Racing – Australian, New Zealand, and international
Racing enthusiasts won’t be disappointed with the range of betting markets on offer at the new bookmaker. Neds offers a variety of Australian and New Zealand horse racing markets, as well as greyhound racing. The site also features a range of international horse and harness races.
Neds racing markets are displayed in an easy to read format – click on the race of choice, and the race number to view the odds. There’s additional features which may help you place a bet including Money Tracker, Fluctuations and Featured Bets, as well as daily and weekly promotions which make your dollars go further.
Below the odds on the Neds website is a handy guide for people new to wagering, including detailed information on what certain terms mean.
Neds ToolBox – Betting tools racing fans need
Neds Toolbox product is only available to users of their mobile apps, with it designed to put all of the goods you need to succeed when betting on horse racing in one place. The gifts awaiting Neds customers include tools protecting bets, winning more and getting better odds.
After you have signed into your account via the app you will see the Neds Toolbox clearly displayed; and inside you will see all the goodies you have available to use today. The Neds toolbox resets at midnight every day, so it something you can take advantage of every time you bet. Features inside the Neds toolbox are:
- Neds Fluc Up: Increase the odds on a racing runner of your choice. To use this feature place a fixed odds bet and then visit your pending bets, where you can “fluc up”.
- Neds back up: This feature of Neds allows you to have a second swing at a horse race. Basically you place your win bet, before choosing a “back up” runner via the app. If the back up wins you are then rewarded with your initial stake back.
- Neds jump off: This allows you cancel any single or fixed odds bets placed on Australian thoroughbred racing after the race has began.
- Neds price boost: This feature increases the odds on a runner, rather than increasing your stake. Neds price boost a similar product to Ladbrokes enhanced odds and Sportsbet’s odds boost.
Sports betting review at Neds
While horse racing obviously plays a major role at this bookie, our Neds review highlights a company that knows exactly what it is doing covering both Australian domestic sports and all major overseas competitions.
This means just some of the markets we can expect to find at Neds.com.au are the various football codes around the world, basketball, tennis, American sports and many more. Some of the most popular betting markets at Neds are some they offer the most value on, which include the following:
AFL betting at Neds: The major winter sport in Australia has major markets offered on it by Neds all year round, but particularly during the colder months when the competition is underway. You will often find Neds promotions surrounding the AFL.
NRL betting at Neds The NRL is another major football code in Australia, particularly in the Northern states. Neds has odds on both head to head matches and futures markets, which includes things like Premiership winner and minor premiers.
Basketball betting: Neds hasn’t missed the basketball boom in Australia, with both the NBL and the NBA covered extensively.
Soccer betting at Neds: If there is a football league that is professional around the world, that Neds doesn’t have markets for, we haven’t found it. Definitely put Neds into your betting rotation because often they will have great odds in comparison to other bookies.
Neds mobile website
If you don’t want to download the Neds app, you can visit the site via your mobile browser. The site has been optimised to work with most modern portable devices, including Apple, Android, Windows and other branded smartphones and tablets.
Head to Neds, create an account and then place your bets on the go.
You can make deposits and withdrawals on your phone as well, so you can be at the game waiting for the match to start or heading to the track in the back of a cab while placing your bets for the day.
The Neds app is available on both iOS and Android devices and is one of the slickest, newest and best mobile betting options for Australians. You can download the Neds Android app directly from Neds.com.au after you have created a new account, while the iOS or Apple Neds app is available to download from the App store.
Neds deposit options
Neds offers Australians several choices when it comes to funding your betting account to settle your bet slip. The Neds payment methods are secure and you will find some are instantaneous so you can get betting on that race which is on in just a few minutes, or the best try scorer for the game that’s about to be broadcast.
Neds offers punters instant deposit methods including credit and debit cards, such as Visa and MasterCard, as well as POLi. You can also make a deposit via BPay or bank transfers but funds can take up to three days to appear in your account. The minimum deposit is $5 for most methods.
Neds withdrawals take a bit longer than deposits, but you can expect to see your winning in your bank or web wallet account between 24 and 72 hours depending on the method you choose with bank transfers taking the longest.
During the early days of Neds there were some reports of slow payouts, but this has definitely changed, with this reviewer having a significant win his their bank account within 24 hours.
You will need to verify your account before you can make a withdrawal, but Neds makes this simple.
How to verify your Neds account
It is a simple process to verify your account at Neds, with it just a matter of logging into your account and visiting My Account and then Verification Centre.
If you are able to verify your account electronically it is just a matter of entering in some personal details, like a license number or another form of identification.
However if for some reason Neds requires you to manually verify your account, you may have to email in, or fax in documents proving who you are.
Neds betting site layout
Neds features a striking orange and black theme, which is easy on the eye, and an easy to navigate layout. The available betting categories are detailed on the left hand side including Racing, Sports, and Live In Play. You will also find links to the Promotions page here and to your Account. There’s also a QuickLinks section which features popular betting markets including the Melbourne Cup.
Along the top panel you will find links to the cashier, and information on pending bets and your account balance. Your bet slip is also located in the top right hand corner.
Customer Support at Neds
Neds is licensed in Australia and offers support in local time. You can head to the FAQs for broad questions and answers before contacting the support staff.
If you still have an issue you can contact support via live chat, where a representative will aim to get back to you within 48 hours, however they’re likely to get back to you quickly within Australian daylight hours. If your issue is urgent and no one is responding you can call 1300 006 337 between 7am to 11pm.
There’s also an online form you can use, if your issue is less urgent.
Neds in Australia and beyond
Founder Dean Shannon worked for Ladbrokes as the CEO after the corporate bookmaker purchased his site Bookmaker.com.au for $22.5 million.
When Shannon first announced he would be launching an online bookmaker, it was believed it would focus primarily on lottery betting – similarly to Lottoland, but Shannon chose to enter the competitive market by catering to a broader audience, and just in time for the Melbourne Cup.
While there was speculation around the launch time of Neds that they wold push into the United Kingdom, this has not yet eventuated in April 2020 and it is unclear if it is still on the cards. With GVC Holdings now the outright owner of Neds, the company definitely has the capability to push into other markets.
Neds review verdict
Neds has gained a loyal following quickly in Australia, largely through its big budget advertising campaigns and promotions. Having said this their website across all platforms is first-rate.
While assessing and writing our review for Neds we found competitive odds and some nice features which can increase your payouts when betting on Australian horse racing.
Several technical difficulties have plagued Neds on major racing days, but they are hoping these things are in the past, heading into the second half of 2019. One thing is for sure, updating our Neds review, we realised just how many of the teething problems this company has weathered, with their sports betting offering now comfortably one of the best in Australia.