PlayUp is Australia's newest bookie brand rising from the ashes of Topbetta, ClassicBet & MadBookie.Sign up
When still operating as Topbetta, PlayUp was awarded a sports betting license in the Northern Territory in August of 2016.
Aside from all the sports and horse racing markets, the selling point that separates PlayUP from its rival bookmakers is its outstanding fantasy sports product and tournaments — but more about them later.
Participants are given fantasy money to wager with the aim of accruing the highest profit.
PlayUp markets itself as being the world’s first social betting platform, given its members compete against each other rather than take on the bookmaker.
We took a look at one of Australia’s newest bookmakers to determine whether their unique product is worth signing up for, or if it is just another cheap gimmick.
Tournament betting review
The tournament feature at PlayUp is simple to use and fun for those who want to make a small investment for a huge prize pool.
In racing, punters can pay a certain ‘buy-in’ amount, and are given Bettabucks, which are basically fantasy dollars to invest on a certain card.
Punters then have to invest their money on runners to try and make the most virtual dollars by the end of the card.
The same process exists for sports, where punters are given money to punt on a particular sport they want to invest on and it is their job to turn that into an amount that will beat their competitors.
The tournament feature gets a big tick from us – it is unique and offers those who would rather win a prize pool of money rather than investing on individual markets a different option.
PlayUp Betting interface
One of the first things you will notice when you head over to PlayUp is that there is a timer on the top left hand corner that counts the amount of time you have been on the site for.
Along the top customers can find the tournament, racing, sport and blog hubs. One click on either of these sections will take you to a new page which will display the markets.
The site uses white, black, orange and grey as their man colours, which gives the site a distinctive look while also making it clear what the different markets are.
Unlike other sites, all three racing types are displayed on the left hand side of the page and are split by the event.
Clicking on a particular race will bring up all the information on the race and runner, including jockey, form and the colours – something that all bookmakers should offer but not all do.
Clicking on a runner will bring up the bet ticket which is huge and gives the prospective punter no illusions as to what they are betting on and how much they are investing.
On the screen, all races on the card are displayed, with the results taking the place of the time until the race kicks off once the event has finished – this provides punters with an easy to read guide if they are coming to the site to check on a result.
As of August 2016, only Australian and New Zealand race cards are on offer, which means punters who want to have a late night bet on the UK or South African races will not that option to do so.
The Sports section is much the same, providing all your options on the left hand side.
At the top of the sports area you will find the events that are just about to start, which when clicked on take punters to an easy to navigate screen which allows customers to put together a multi easily or
As of August 2016 live betting is not an option that PlayUP offer.
Deposit and withdrawal options
Punters who want to open a new account at PlayUp have a number of deposit options, which will largely be familiar to Australians.
The banking options at PlayUp include:
• Mastercard and Visa credit cards – and instant payment
• POLi transfers – which is a third party instant bank deposit for those who want some peace of mind
• BPAY – a bill paying feature that can take over 24 hours to complete
• Bank transfer
As for withdrawals, PlayUp offers their customers speedy withdrawals of their funds which means there is less time waiting around for money to appear in your account compared to the other bookmakers.
PlayUp contact information
Topabetta’s customer service operates seven days a week 8am – 9pm AEST
Contact details are as follows:
Phone number: 1300 886 503
Email: [email protected]
PlayUp also have a Facebook and Twitter pages as well as a Live Chat feature.
PlayUp review verdict
When writing our PlayUp review we quickly realised that they are a promising betting company. While they are one of the new players on the online bookmaking block, PlayUp Australia has made made a genuine effort to stand out from the pack.
Their tournament feature has the ability to revolutionise the way we look at online punting, and it is something we may see other betting agencies copying in years to come.