Canada-based Rivalry starts taking sports bets in Australia

Having gained a licence from the Northern Territory Racing Commission (NTRC) back in February, Toronto-based betting firm Rivalry has now taken its first wagers in Australia.

Offering both conventional sports gambling and esports betting services, the company started accepting deposits and bets from Australian punters last week.

This licence allows the brand to offer sports betting to the Australian market, granting complete access to Rivalry’s sportsbook covering basketball, football, rugby, boxing and several other sports.

Rivalry is also one of the few Australian bookmakers to offer a comprehensive esports betting service. The Canadian company runs markets for a wide array of titles including League of Legends, Counter-Strike, Dota 2, Overwatch, Valorant and StarCraft II.

“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry.

“We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennials across the globe. 

“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”

Rivalry successfully debuted in Ontario – one of the largest markets in North America – last month. Australia is now its second regulated market.

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