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Unibet Australia GM axed as Kindred looks for new leaders

Unibet gambling news

Unibet Australia is on the lookout for a new general manager after Kindred Group, the bookmaker’s parent company, identified a need for “new leadership”.

Kindred’s chief commercial officer AJ Snijders revealed that the company would be heading in a different direction in Australia due to the brand’s lack of traction in the industry.

Anders Strom, the founder of the Kindred Group, recently took a trip down under to reinforce the company values to the employees, with an emphasis on passion for gambling.

The same day that Strom landed in Australia, Unibet’s long-serving general manager Peter Staunton was moved on.

It is understood that Australian head of product Julian Trimmins has been named acting GM while the search for a new general manager continues.

This change could be the first of many as Unibet seeks to gain a bigger share of the Australian sports betting market.

Kindred Group has grown Unibet into a profitable international company with ties to many sporting teams around the world, including the Philadelphia Eagles NFL team.

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