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Brand new betting site Neds launches in Australia

Former Ladbrokes boss, Dean Shannon, launched a new betting site known as Neds on Wednesday and it has much more than expected.

Originally dubbed a rival to Lottoland, due to Shannon announcing the launch of a lottery online betting product, the site was up and running by 10 am AEDT and offers a range of international and Australian sports betting and racing markets.

The site offers an easy to navigate layout and you can clearly view the available markets on your desktop, laptop, smartphone or tablet.

While there is no lottery division available at the time of writing, Neds offers a range of markets based on Australian, New Zealand and overseas racing events, as well as greyhounds and harness.

There’s a range of sports betting options including Australian Rules, tennis, sports, golf, American football and plenty more to keep Neds a contender in the highly competitive world of corporate bookmakers. You can read the Neds betting site review here.

The launch comes just in time for the Melbourne Cup, Australia’s race which stops the nation, and the site features an entire section dedicated to available betting markets.

Additionally, if you sign up to Neds bookmaker during the Spring Racing carnival you can get an exclusive $500 deposit bonus when you follow our links. The Neds bonus code is automatically applied so no need to copy and paste anything.

You can also opt in for a range of other free bets, and take advantage of the unique features including the Bet Boost and Multi-Builder to give punters the best possible betting experience.

The lack of lottery options is surprising given the site launch was expected to rival Lottoland. However, Shannon did state the bookmaker would be a lot different to the lottery site, by offering sports and racing options too.

It’s likely NedsLotto will be launched similarly to CrownLotto, run by James Packer-backed online bookie, CrownBet.

Shannon’s choice to enter the sports betting industry given the current climate has raised many eyebrows. Regulatory changes including a ban on in-play live betting and lines of credit, restrictions on gambling advertising and the implementation of the point of consumption tax in South Australia has suppressed the industry.

However, Shannon intends for Neds to thrive with the diverse range of products and it does have the edge of being something new and something different.

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