TABCORP has made a commitment to watch its punters a little more carefully in an effort to guard against allowing high-risk problem gamblers punting at retail outlets and online.
The Australian gambling operator will use new intelligence software from tech giant IBM that monitors customers who have either volunteered or forcefully-placed on anti-gambling registry.
The move could help Tabcorp guarantee that they remain in line with local licensing requirements and comes hot on the heels of significant fines in the United Kingdom, where bookmakers were caught taking bets from problem gamblers, with stolen money and a number of other breaches.
Tabcorp plans on installing the IBM i2 visual intelligence across its 9000 retail outlets throughout the country.
The software is designed to track punters in-person and their online betting activity, providing a safety net for retailers, who can be unknowingly be exposed and play a part in criminal behaviour, money laundering and fraud.
So, the immediate question that comes with this technology, which we still know little about, is the threat it poses to the privacy of Tabcorp customers.
Can Tabcorp be trusted to only implement the IBM i2 software to only protect problem gamblers and prevent crime, or will it be used to delve deeper into customer’s habits and betting patterns to facilitate and encourage run-of-the-mill punters to gamble more?
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