Blueshyft deal opens overseas lotto draws to Australians

Lottery players in Australia have found it difficult to participate in international lotteries for a while. However, the recent deal between Blueshyft and the Australian-owned Lottery Office has now made it easier than ever for Aussies to play overseas lotto games.

Lottery players based in Australia can now participate in international lotteries like US Powerball, US Mega Millions, EuroMillions, EuroJackpot, and Italy’s SuperEnalotto via more than 1,400 newsagents all over the country.

Newsagents will get a commission on any deposits made and for all player sign-ups done through Blueshyft.

“This will give the Lottery Office’s existing customers additional flexibility to make payments, but also open up a new channel for us to engage with new players,” said Jaclyn Wood, Lottery Office CEO.

“For any deposit made in-store, the newsagent will receive a percentage or dollar amount, whichever is greater.

“For every qualified new customer that comes to us via the news agency, the newsagent receives an attractive referral payment.”

Blueshyft has been active in the Australian payment industry since 2015. In the 2021/22 financial year, the platform processed over one million transactions.

The EuroMillions has a jackpot of AU$332 million, while the Italian Super Jackpot and the USA Mega Lotto have jackpots of $357 million and $543 million, respectively.

Over the past six years, more than 20 brands have partnered with Blueshyft to provide payments through iOS terminals in newsagents. They include Ladbrokes, FedEx, and News Corp.


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Ronald Cameron

2 years ago

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