Foxtel found in breach of gambling ad laws in AFL Coverage

Foxtel has been found in breach of gambling advertising regulations after an investigation by the Australian Communications and Media Authority (ACMA) determined that a virtual banner promoting a gambling operator during an AFL broadcast failed to include an adequate responsible gambling message.

The breach occurred during the coverage of the April 2024 match between Port Adelaide and Essendon, where a virtual advertisement featured an “18+” logo but lacked any additional messaging to warn viewers about the risks of gambling with Autralian bookmakers.

Under the subscription television code of practice, all gambling advertisements aired during live sporting events must include a responsible gambling message that highlights potential harms associated with gambling.

ACMA authority member Carolyn Lidgerwood stressed the importance of compliance, stating: “These messages must emphasise the potential harms and risks of gambling if it is not undertaken responsibly. An ‘18+’ logo on its own is not an adequate responsible gambling message.”

Foxtel responded swiftly once ACMA raised concerns, adding a responsible gambling tagline to the advertisement to ensure compliance with regulatory requirements.

The broadcaster has also agreed to conduct further staff training on gambling advertisement regulations and will report back to ACMA on the steps taken to prevent future breaches.

The ruling comes as Foxtel begins its new AFL rights deal, marking the start of the 2025 season under increased regulatory scrutiny.

The case also highlights ACMA’s ongoing efforts to enforce gambling advertising regulations, following a recent investigation into Network 10 for similar breaches during the 2024 Australian Formula 1 Grand Prix.

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