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How and where to get a bookmaker odds boost

Odds boost at Ladbrokes
EVER looked at the odds on a horse you fancy or a team you want to splash out on and just thought, man, that’s a bit thin?

Well, thanks to a couple of the finest online bookmakers in the land, you don’t have to worry about that any more.

That’s because, with just a click of a button, you can inject a little bit of fat into your odds with the bookies’ boost feature.

The bookies like to give it different names, depending on where you bet, but it’s all the same thing, in one way or another.

The bottom line is you get more bang for your buck on your bets by getting enhanced odds on the market you want to bet on.

Here’s who offers odds boost and how it works.

What are boosted odds?

Boosted odds are exactly that. You see the odds available to you, then hit boost and the online bookmaker calculates new odds, sending the figure skyward. The bookies that offer the boost do so on most fixed odds racing markets, as well as selected sports.

Which markets can I use enhanced odds on?

The bread and butter for odds boost are fixed odds winners markets on all racing events, be it thoroughbred, greyhounds or harness. But the bookies who provide enhanced odds have recently extended that to sporting markets, including AFL, NRL, cricket, soccer and most of the US Sports. And that’s not just on winners markets, with several chances, including first try scorer, first goal scorer, etc.

Which online bookmakers offer boosted odds?

Ladbrokes.com.au and Sportsbet.com.au are the key proponents of boosted odds, while some other bookies will offer individual boosted markets as part of their promotions, rather than allowing you to click a button to enhance the odds. Before you can get boosted odds, you must first open an account with one of the bookmakers that offers it. Better yet, open an account with each one to increase the number of times you can boost your bet.

Ladbrokes Odds Boost

Ladbrokes pioneered the Odds Boost function early last year and has made a number of amendments since, broadening its reach to sports.

“Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose,” Ladbrokes chief executive Dean Shannon said.

“The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets.

“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximise their opportunity on that selection.”

The bookie has since extended the boost function to incorporate sports betting, calling it “Odds Boost Extra”.

It is offered on a wide range of sports as well, but is not as instant as the Sportsbet incarnation, usually focussing on player props bets, like first try scorer in the NRL, or first player to 10 points in the NBA, and usually on the day of the game.

Ladbrokes Odds boost examples:

Wyong R3

Number 3 – Our Mantra fixed odds quote: $2.90 – Add Odds Boost: $3.20

Number 8 – Expiredtime fixed odds quote: $71 – Add Odds Boost: $91

Sportsbet Power Play

Sportsbet.com.au’s Power Play function works essentially the same way as Ladbrokes Odds Boost. You add your selection to your bet slip and hit the Power Play button, instead of odds boost.

The good thing is you can use your Power Play on head to head markets in the AFL and it is available almost as soon as the odds are set and posted. The problem is that some of the boosted odds are, to be blunt, poxy. For example, say Port Adelaide is $1.13 to beat Carlton, adding the Power Play to those odds gives you exactly one cent extra – $1.14 – don’t spend it all at once. We guess every cent helps, though?

Sportsbet Power Play examples:

Brisbane Lions to beat Western Bulldogs: $8.50 – Add Power Play: $9.50

Sportsbet Power Play

How do I place a bet using boosted odds and how much is my boost

It couldn’t be any easier to place a bet with boosted odds. All you have to do is add your selection to your bet slip and hit the Odds Boost or Power Play button and you will see the odds instantly increase. Of course, the bookies use a complex algorithm to calculate just how much the betting odds are enhanced by, but you can generally say you will see an increase in the range of 15 to 20 per cent above the original quote. Of course, the shorter the odds, the lower the increase will be.

How often can I use boosted odds and can I use bonus bets or multis?

Of course, the bookies aren’t fans of losing money – fact of life – so boosted odds are only available once per day. But that’s ok. Make sure you use it on your absolute rolled gold, best bet, so you’re not wasting it. You can’t accumulate your Power Plays or Odds Boosts either, unfortunately. They reset at midnight every day. And forget about using a bonus bet or packing your boosted market into a multi. The bookies aren’t that silly.

Can I get boosted odds on place bets?

Unfortunately, you won’t be able to use boosted odds on place bets. It is only on the fixed odds winners markets in racing and on selected sports.

Our take

Anything that gives punters a chance to line their pockets with more of the bookies’ money is a good thing by us. We reckon the Odds Boost and Power Play function is a great idea that enhances a punters’ experience. Aside from sometimes being a little disappointed by the new odds offered by the bookie, on the whole, we reckon its a funky little promotion that punters should take advantage of every day. Remember, it is use it or lose policy, so make sure you use it.