Car brand Lexus new Melbourne Cup sponsor

Lexus will replace Emirates as the naming rights sponsor of the Melbourne Cup.

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The Victoria Racing Club on Tuesday announced Toyota’s luxury car brand as the new principal partner of the world’s richest turf handicap, ending the Middle Eastern airline’s 14-year reign.

The motor vehicle label has sponsored several races at Flemington in the Melbourne Cup Carnival, including the Lexus Stakes run on Derby Day.