AFL: GWS Giants announce multi-year partnership with TAB
The GWS Giants have sealed a groundbreaking partnership with TAB, announcing a multi-year collaboration with the Australian wagering giant.
The crux of this alliance lies in the fusion of TAB’s extensive reach and the AFL club’s digital media content.
One of the standout features of this partnership is the unveiling of the ‘TAB Skydeck’ at GIANTS Stadium, which will offer a panoramic view of the live action.
The move comes despite growing scrutiny from fans, media watchdogs and the federal government over the relationship between Australian sporting organisations and the gambling industry.
Concerns over the ubiquity of sports betting content during AFL and NRL telecasts led to a parliamentary inquiry into online gambling last year, promoting a groundswell of support for a total ban on betting advertisements.
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